There are a lot of 3 syllables in the hit product
. Wine has been growing rapidly in recent years. However, it is not easy for beginners to choose from hundreds of different types and prices of wines. Longer product names in unfamiliar languages such as France, Italy, Germany, and Spanish are also barriers to access to wine.
It has long been an industry norm that easy-to-call, short-name wines sell well. A typical example is Chateau de Bordeaux. Consumer price is over 100,000 won, but the popularity of chateau dabbo in Korea is great. It is easy to memorize because of the name that reminds me of ‘shorts’.
There are many products such as ‘Vino Ville di Montepulciano’ and ‘Brunello di Montalcino’ for Italian wines. However, the most widely known wine is the three-letter “piquanti”. Despite the fact that there is no big difference in price or taste in the wine industry, the wine’s popularity is attributed to its easy-to-remember names.